Predictions
Predictions for every customer
The platform computes predictive profile attributes from purchase and activity history — use them in segments, journeys and emails.
What is predicted
Models retrain daily and do not need a data science team.
- RFM segments: champions, loyal, at risk, hibernating
- Churn risk and probability of purchase over a horizon from a week to three months
- Predicted customer revenue and engagement
- Cart abandonment risk
Model quality in plain sight
Prediction accuracy is measured on a holdout sample: the report shows how much better the model is than a simple rule and whether to trust it.
Features
Profiles and eventsA single customer profile from website, app and CRM events.SegmentsAudiences by events and attributes — in real time.JourneysVisual scenarios: triggers, waits, branches and A/B.Channels and campaignsEmail, push, SMS, messengers and A/B-tested campaigns.Recommendations and widgetsPersonal product picks on your site and in emails.AnalyticsProject dashboard and reports on channels, journeys and segments.White-labelThe platform under your brand and domain.